GRA//DES.
packaging and branding inspiration.
BOTTLES
BAGS
LABELS
ETCHING
BOXES
PACKETS
DIET COKE AND MARC JACOBS JOIN FORCES!
Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.
Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
a really good source
of inspiration to create
beautiful packaging designs.
PACKA
GING & BRAN
DING.
Beautiful pet food packaging by Fred Carriedo
chocolate packaging
HIGHPARK
Branding for a new block of
luxury apartments-Highpark.
KINETICA
Branding for an industrial design company, Kinetica.
//GRA
DES//
Let's make it! Project lets Groovisions design agency, Japan explore an idea of making "sneaker tissue boxes" which can be used to package sneaker shoes and can act as a tissue box at the same time. It is made from 100% recyclable materials too!
This sure is a bright lightbulb packaging idea.
Sweet baby converse packaging design from Converse.
Perrier and whisky duo.
Suntory needed a gift pack to promote the mix of their new whisky ‘Hibiki 12 Years’ and ‘Perrier’.
The gift pack was distributed at Suntory whiskey trial events to guests who were interested in something other than just straight whiskey.
‘Hibiki’s’ core creative idea is ‘The Dramatic Blend’, based on the whiskey’s young energetic blending. The gift pack therefore had to have a dramatic feeling and effect on opening. Also including the ‘Purple Ribbon’ the brand icon.
In Japan the ‘Furoshiki’ is a traditional gift, which is constructed with a cloth wrapping much like a hamper. Using that as a basis we constructed a box tied up with an elegant ribbon that represents the brand. After the ribbon is untied and the top removed the gift pack opens dramatically like a flower. Which is a reference to the fragrance of the product and also to the packs momentary existence.
Beautifully designed by Alex Noble,
who is working at Ogilvy & Mather Tokyo.
"I wanted to portray a feeling of freshness.These eggs were literally taken fresh from the nest!
Being an organic product, they also sell for a premium price, which is represented by the eco-packaging. The cockade shape works perfectly when it's exhibited at the market shelves.
Designed by Azul Prado, Argentina.
Hereinafter I created a frame, which forms are specific for the diseases come to being by combination of different tones, colors and lines. It was an important point of view, that customer recognize easily the medicines, however do not has a bad feeling to use it. Just on the contrary. I would like to reach that customers do not afraid to use it any times if it is necessary. These medicines are for different illnesses: Curiosin-for treating scars and wounds, Cariprazine- for treating neurological disorder, Oculo plus- for improving the eyesight.
Designed by Attila Ács, Hungary.
This was the school project, when the task was to design packaging for 3 different medicines. My goal was to create a clean and strong identity that reflects those diseases. My aim was to make something different. I would like to apply special methods, such as hologram sticker, embossing and use different kind of papers. Beginning I used the microscopic pictures of the diseases, as a sample.
"We were asked to create an entirely new brand and package multiple items that would fall under that brand. The aesthetic is meant to be clean but inviting, focusing on the passion behind food and gathering together for a shared meal.
Designed by Allison Harlow, United States.
This is the coolest thing I have seen all evening! This new-take on fast food packaging is not only ingenious, but useful and relevent too; everything a designer needs to achieve in a project. I particularly love the way all the food and drink is combined in one, in a neat, versatile package which is easy to carry as well as good to look at. I hope we will see these in fast food outlets in the near future!
"People nowadays tend to more rely on having take-out food because their eating habit has changed due to their busy life. However, despite the fact that a number of take-out containers have been designed, packages for take-out burger meal are not really developed so far.
Therefore, this package is designed to provide a more convenient way of take-out for fast food industry as well as its customers by designing handy carrier for take-out burger meal consisted of a burger, french-fries, and soda.
The carrier will reduce the volume by about 50% compared to that today because I tried to simplify the design and minimize the amount of paper used with a hook for French fries, a sleeve for a burger, and a hole for soda drink, which causes people to carry it easier, and more materials saving. It is one-handed, convenient, practical, and compact, so your hands can be more free by holding all in one.
Designed by Designed by Seulbi Kim, United States.
Student packaging by Kingston Uni student James Reynolds. Entitled 'Far Foods', it highlights the distance that food has travelled, with a witty designed inspired by airport tags.
The Coke vs Pepsi argument sorted once and for all.
The first eco-friendly boxed water is here! Designed by a Brighton-based company, Water In A Box is a set of 4 flavoured still waters, and when youre finished, it's really simple to recycle the boxes! 100% natural water.
Read more about the design and concept here.
Water In A Box.
