This video shows a novel initiative by Coca-Cola, created in Korea. There is not slot for your money. Instead, if you want that refreshing little bottle, you have to work for it! The screen displays a group of dancers, whom you have to copy in order to get your hands on your drink. Harking back to the dance mat phenomenon, gesture sensors in the screen, like those used in the nintendo wii, determine if the audience are matching what is done on the screen. If they are, they get the Coke! So stand on the big red spot, and get going!